Marketing & Kommunikation

Von TikTok bis Threads, von Influencern bis KI-Kampagnen – Sportkommunikation war nie schneller, direkter und kreativer. Die Vielzahl an Formaten fordert neue Strategien. Wie gelingt effektive Kommunikation im digitalen Dauerrauschen? Die SPOBIS Conference liefert Antworten und Best Cases.

Stages

Ebene Y - Masterclasses

Tech-Park

Saal Z

Saal Y7

Saal X3

Saal X2

Saal X1

Speakers

Language

Deutsch

Englisch

Speaker

Otto Fricke

Franziska Fey

Valerio Gori

Stefan Ludwig

Ulf Loetschert

Céline Del Genes

Florian Wittmann

Dr. Sebastian Schulte

Kai Arne Krutzke

Hagen Boßdorf

Konni Winkler

Tobias Ragge

Matthias Tillmann

Gernot Bauer

Tom Janicot

Markus Garscha

Prof. Dr. Dominik Schreyer

Brandon Wüschem

Berkay Demirci

Torben Kessler

Felix Rentschler

Oliver Leki

Shivs Thevarr

Andre Tzschaschel

Maximilian Schmeckel-Nardozza

Axel Balkausky

Arnd Hovemann

Özkan Bal

Veronica Sass

Till Moser

Hannah Nitsche

Lorena Happe

Prof. Dr. Rainer Tarek Cherkeh

Prof. Dr. Lars Leuschner

Dr. Jan Kleiner

Daniele Boccucci

Christoph Palzer

Markus Valier

Isabella Thun

David Fischer

Stefan Stegemann

Andrew Wood

Robert Zitzmann

Léa Krüger

Oliver Frankenbach

Fredi Bobic

Dr. Dirk Rogowski

Jens Natelberg

Moritz Bartling

Frank Leibmann

Marc Siekmann

Daniela Kroher

Florian Fischer

Richard Werner

Felix Frey

Sara Funk

Martin Drust

Marco Krebs-Morgenroth

Bruno Kollhorst

Benedikt Scholz

Rainer Fischer

Thomas Joos

Dr. Jan Pommer

Klaus Filbry

Nils Unterharnscheidt

Alexander Jobst

Dominic Czaja

Marika Bernhard

Dennis Flügge

Dr. Andreas Jens

Dr. Robin Steden

Paul Strafford

Pia Greiten

Andy Fletcher

Markus Rejek

Jörg von Appen

Dr. André Soldner

Prof. Dr. Peter W. Heermann

Matthew Glynn

Brandi Chastain

Rolf Lange

Kai Rippe

Moritz Fürste

Roman Franke

Xenia Raad

Matt Beadle

Anna Maria Baccaro

Cosma Nouschirvan

Conan Furlong

Raphael Honigstein

Christina Rann

Aydan Özoğuz

Carsten Cramer

Pablo Longoria

Guy-Laurent Epstein

Alexander Wehrle

Marc Kosicke

Oliver Bierhoff

Patrick Kettenbach

Dr. Christiane Schenderlein

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Fußball

Marketing & Kommunikation

Wirtschaft & Gesellschaft

Vermarktung

Saal X3

Building Independent Powerhouses: Mercury13’s Vision for the Future of Women’s Football

Victoire Cogevina Reynal

Mercury13

Nachname mit R

Saal X3

Englisch

false

Sponsoring & Brands

Marketing & Kommunikation

Saal X3

Emotionen von der Arena auf den Asphalt: Der Sport als Wachstumstreiber für Automobilmarken

Michael Manske

Polestar

Nachname mit M

Roman Franke

Citroën Deutschland

Nachname mit F

Saal X3

Deutsch

false

Sponsoring & Brands

Marketing & Kommunikation

Wirtschaft & Gesellschaft

Saal X2

Sport as The Ultimate Brand Playground – Rexona's Winning Game

Emily Heath

Rexona/Sure, Unilever

Nachname mit H

Saal X2

Englisch

false

Marketing & Kommunikation

Musik & Entertainment

Vermarktung

Saal X3

Embracing Innovation and Moving Beyond Tradition: How World Athletics take the Sport to the next Level

Jon Ridgeon

World Athletics

Nachname mit R

Saal X3

Englisch

false

Marketing & Kommunikation

Medien

Saal X3

Football Reloaded: Turning Local Players into Global Content Powerhouses

Patrick Fischer

OneFootball

Nachname mit F

Saal X3

Englisch

false

Digitalisierung

Sport-Tech

Vermarktung

Marketing & Kommunikation

Medien

Saal X3

Global Monetization of Live Sports: Google & DAZN’s Scalable Ad Strategy for the FIFA Club World Cup

Justin Gupta

Google

Nachname mit G

Patrick Kettenbach

DAZN

Nachname mit K

Saal X3

Englisch

false

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Anreise

Location

CCH - Congress Center Hamburg

Congressplatz 1
20355 Hamburg

https://www.cch.de/besuchen/anreise

Anreise mit dem Zug

zum Angebot

Hotels & Unterkünfte

Unsere Hotelempfehlung mit Sonderkonditionen

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Altes Hafenamt

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Über uns Kontakt FAQ AGB Widerrufsbelehrung Datenschutzerklärung Impressum

Michael Manske

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Caroline McGuckian

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Victor Guevara

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Tim Jost

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Christian Toetzke

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Arthur Höld

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Oke Göttlich

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Bernd Neuendorf

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Julia Möhn

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Thomas Wehner

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Ram Parimi

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Daniela Bauer

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Holger Blask

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Christian Holzer

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Christoph Weigler

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Karsten Petry

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Christian Seifert

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Paddy Dillon

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Matt Roberts

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Emily Heath

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Felix Kroos

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Andreea Koenig

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Paul Barber

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Richard Motzkin

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Omer Atesmen

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Stuart Ramsey

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Steffen Merkel

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Marc Lenz

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