WORLD'S BIGGEST
SPORTS BUSINESS EVENT

Name: SPOBIS Conference 2026
Start: 2026-02-04
End: 2026-02-05
Location: Congress Center Hamburg
Rating: 10.8

4 - 5 Feb 2026 | Congress Center Hamburg, Germany

5000+

Participants
from 50 nations

1500+

Companies
‍

200+

Speakers
‍

10.8

New contacts made per participant

1.1

Billion
Media Impressions

Highlight Speakers 2026

Dr. Christiane Schenderlein

State Minister for Sport and Volunteering

Federal Republic of Germany

Bernd Neuendorf

President

DFB

Jan-Christian Dreesen

Chief Executive Officer

Chair of the NY/NJ Host Committee

Local Premium Brands Director Europe

AB InBev

Emily Heath

Global Brand Director

Rexona/Sure, Unilever

Secretary General, DFB e.V.

Chairman of the Management Board, DFB GmbH & Co. KG

Global Tech Translator

Influencer

Axel Hellmann

Spokesperson for the Board

Eintracht Frankfurt

Christian Seifert

Founder and Shareholder I Supervisory Board

Dyn I Stiftung Deutsche Sporthilfe

Robert Müller von Vultejus

Chief Growth Officer

SPORTFIVE

Kara Nortman

Managing Partner & Founder

Monarch Collective & Angel City FC

Chairman of the Board

DOSB

Paul Barber

Chief Executive & Deputy Chairman

Brighton & Hove Albion FC

Kay Cossington

Head of Global Women’s Football I CEO

Sixth Street I Bay Collective

David Lehanski

EVP Business Development & Innovation

National Hockey League

Chairman of the Board

VfB Stuttgart

Verena Pausder

Entrepreneur, Investor & Co-Founder

FC Viktoria Berlin Women

Senator for the Interior and Sport

Free and Hanseatic City of Hamburg

Johannes B. Kerner

Host

Showmaster & Football Commentator

Kelsey Brockway

Director Global Partnerships

Vice President Global Partnership Sales

Chairperson of the Committee for Sport and Volunteerism

German Bundestag (SPD)

Oliver Bierhoff

Chairman & Co-Founder

FINVIA Sports

Kevin Kühnert

Former SPD Secretary General & Host

Missverstehen Sie mich richtig

Maikel Oettle

Chief Commercial Officer

AC Mailand

Valerio Gori

Chief Marketing Officer

Atlético Madrid

Key topics

Liveticker

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Spobis club member Ticket

(Until

7/17/2025

)

499 €*

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Early-Ticket

(Until

11/5/2025

)

749 €*

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50%

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Smart-ticket

(Until

12/9/2025

)

999 €*

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33%

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Regular-ticket

(Until

12/10/2025

)

1499 €*

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Tickets include

All-Area Access including Complimentary Catering

Exclusive Get-Together: The Sports Business Afterparty

Full Access to Both Conference Days

*plus VAT

Timetable

Side Events

Pre-Opener

25hours Hotel Hafencity

February 3, 2026, 5 p.m. - 11 p.m.

Kick off the SPOBIS Conference with exclusive networking, finger food, and drinks at the 25hours Hotel Hamburg HafenCity—relaxed and stylish! Invitation only.

Get-Together

Expo Area

February 4, 2026, from 5 p.m.

Wrap up day one of the SPOBIS Conference with casual networking, great music, and a relaxed atmosphere—the perfect opportunity to make new connections!

At Broski x SPOBIS

Stage Z

February 4, 2026, from 7 p.m.

Following last year's fantastic feedback, we're delighted that host GamerBrother is returning to the Congress Centre Hamburg (CCH). Get your ticket here!

Vintage Fussball Börse

Foyer 3+H

February 4, 2026, 4 p.m. - 9 p.m.

The "Vintage Fussball Börse" will be part of the SPOBIS Conference for the first time, featuring over 2,000 guaranteed original vintage jerseys. Get your ticket here!

Speed-Networking

CCH - Foyer

February 4-5, 2026

‍

On your marks, get set - talk! At speed networking, surprising encounters are made and up to 15 contacts are made in just 30 minutes. Places are coveted and limited - and you don't have to register: first come, first served.

‍

Wine-Tastings

CCH - Wine Bar

February 4, 2026, from 3 p.m - 4.30 p.m.

‍

Max. 20 pax. Just drop by. First come, first served.

Time for great conversations in a relaxed atmosphere – featuring selected wines from the Koegler Winery, Eltville.

‍

Meetups

CCH

February 5-6, 2026

‍

The meetups offer topic-specific roundtables with proven experts. In small groups, key issues in the sports business are discussed, relevant insights are shared, and different perspectives are brought together. The sessions promote open exchange.

Just show up, no prior registration is necessary!

‍

SPOBIS 100

Fairmont Hotel Vier Jahreszeiten

February 5, 2026, 5 p.m. - 11 p.m.

On the second evening of the SPOBIS Conference, the international sports business elite will gather at the Fairmont Hotel for an exclusive night of fine dining, premium drinks, and top-level networking. Invitation only.

Elevator Pitch

Room Y

February 5, 2026, 10 a.m. - 3 p.m.

‍

The Elevator Pitch gives selected companies from the sports business the opportunity to present their own ideas, concepts, and services—with the chance to secure a deal. Participation is exclusively for SPOBIS Club members.

Club Warm-up

SPOBIS Club Lounge

February 4, 2026, 4.30 p.m. - 5.30 p.m.

‍

The exclusive warm-up before the big get-together. Enjoy wine and beer while chatting with other SPOBIS Club members, deepening existing contacts and getting in the mood for the evening together.

Access only for SPOBIS Club members.

‍

Morning Run

Germania Ruderclub

February 5, 2026, 7.15 a.m. - 8.30 a.m.

Start the second day of the conference feeling refreshed. We'll meet up for a relaxed run around the Alster during the morning run. Register here.

‍

About the Conference

Know-how and networking — at the SPOBIS Conference, the key players of the industry come together to discuss groundbreaking trends, opportunities, and challenges in the sports business, to network and initiate business deals. Nowhere else is the concentration of sports rights holders and sponsors higher.

All-Time Highlights

Foreign Minister of the Federal Republic of Germany

Bundesrepublik Deutschland

National Hockey League

Chief Sporting Director

National Women’s Soccer League

Karl-Heinz Rummenigge

Member of the Supervisory Board

FC Bayern München

Jürgen Klopp

Head of Global Soccer

H.R.H Prince Faisal Alsaud

Chairman

Saudi Esports Federation

Stacy Johns

Chief Operating Officer

Los Angeles FC

Advisory Board

The SPOBIS Conference is increasingly developing into a global platform for the sports business. To take this ambition to the next level, we have created an Advisory Board of outstanding personalities. This unique panel of experts brings a wealth of experience, international networks and strategic vision. It will play a key role in making the SPOBIS Conference even bigger, more relevant and more global.

Recap 2025

Partner

Host Partner

Strategic Partners

Premium Partners

Masterclass Partners

Expo Partners

Suppliers

Sponsor

Summits

September 25, 2025

Summit "Brands"

Discover which brands are currently setting benchmarks in sponsorship, which strategies truly work, and how sponsors think when allocating budgets. Join CMOs, brand leaders, agencies, rights holders, and marketers on September 25, 2025, in Hamburg for a day packed with best cases, deep insights, and fresh perspectives on the future of sports sponsorship.