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A deep dive into the future of European sports clubs!
On May 23, 2025, at Barclays Arena—right before the Maschinensucher EHF Finals 2025—club executives, league & federation leaders, sponsors, agencies & media from international handball, ice hockey, volleyball & basketball came together to shape the industry.
- Exclusive Insights: Participants learned from groundbreaking best cases & forward-thinking strategies.
- Elite Networking: Representatives from European club sports met in person for strategic exchanges.
- Interactive Formats: Open discussions and industry-shaping debates engaged all involved.
- Strong Industry Presence: The event connected clubs, sponsors & media from across Europe.
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Speaker
Agenda
10:30 - 11:10: Staying in the Game: Strategies for Growth, Relevance, and Global Impact in Handball and Basketball
Speaker:
David Szlezak, Managing Director, EHF Marketing
David Brody, Vice President, Global Partner Management Leader, NBA
11:20 - 11:40: Rethinking Sports Content: Revolutionizing Availability and Usability with CDX
Speaker:
Moritz Mücke, Head of Product & Technology, Dyn Media
11:50 - 12:30: Winning Off the Radar: Sponsorship Strategies in Sports Beyond Football
Speakers:
Damir Böhm, CEO, Tipwin
Tobias Freundlieb, Head of Brand Experience, SIXT
Christian Koller, Vice President, Co-Head of Global Athlete & Team Marketing, SPORTFIVE
13:30 - 14:00: Roundtables (Brand & Media)
Values Meet Change – Insights into the Realignment of a Record Champion
Speakers:
Niki Slawinski, Head of Corporate Branding, Dragon Rouge
Alisa Türck, Managing Director, THW Kiel
14:00 - 14:40: Smart, Centralized, Engaging: The Tech Blueprint for Sports Clubs
Speakers:
Veli-Pekka Marin, Vice Chairman of the Board, HC TPS & CEO, Uplause
João Fernandes, Enterprise CS Senior Manager, ScorePlay
Katja Käseberg, CFO, Voor
14:00 - 14:20: Rethinking the Playbook: Building the Sports Club of the Future
14:50 - 15:30: The Role of Smart Ticketing in the Future of Venues
Speakers:
Jens Brämer, Managing Director, CTS EVENTIM Sports
Filippo Scanzano, Country Manager DACH, Smart Pricer
Rebecca Quebbemann, Founder & CEO, QSMC
16:00 - 16:30: Roundtables (Venue & Business Operations)
The Future of Venues: How SAP Garden is building its own ecosystem
Speakers:
Giuseppe Lumia, Strategic Lead Sport & Entertainment, Unzer
Burkhardt von Wagner, Director Corporate Partnerships, Red Bulls
16:30 - 17:00: Next-Gen Leagues: Reimagining Traditional Sports Through New Formats
Speakers:
Michael Schillinger, CEO, Apollo 18
Jürgen Alker, Strategic Advisor, Companion-M, CMG Nexus & SoccerBible
Hanna Ballhaus, Director of Competitions, Federación Española de Baloncesto
VIP lounge access
As an extra bonus, the ticket granted exclusive access to the Maschinensucher EHF Finals 2025 on 24 May—where you could experienced top-level handball action up close.
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