Arrival

By Car
Please use the following address for your navigation system: Hellgrundweg 50 for parking areas RED, GREY, and the VIP parking area BLUE.

By S-Bahn
From Hamburg Central Station (Hauptbahnhof), take the S3 towards Pinneberg or S5 towards Elbgaustraße and get off at Stellingen - Arenen. From there, you can easily reach the Barclays Arena with the event shuttle bus service.

By Metrobus
Line 22 (S-Blankenese – U-Kellinghusenstraße): Stop Hellgrundweg/Arenen Line 180 (S-Holstenstraße – S-Stellingen – Arenen): Stop Am Volkspark

By Train
From Hamburg’s three central train stations, the Hamburger Verkehrsverbund (HVV) offers a convenient S-Bahn connection to the Barclays Arena.

Hamburg Central Station (Hauptbahnhof): Take S3 towards Pinneberg or S5 towards Elbgaustraße to Stellingen - Arenen.

Hamburg Dammtor: Take S5 towards Elbgaustraße to Stellingen - Arenen.

Hamburg Altona: Take S3 towards Pinneberg to Stellingen - Arenen.

+

1

key topic

150

participants

10+

speakers

dots element

a deep dive into the future of European sports clubs!

On May 23, 2025, at Barclays Arena—right before the Maschinensucher EHF Finals 2025—club executives, league & federation leaders, sponsors, agencies & media from international handball, ice hockey, volleyball & basketball came together to shape the industry.

  • Exclusive Insights: Participants learned from groundbreaking best cases & forward-thinking strategies.
  • Elite Networking: Representatives from European club sports met in person for strategic exchanges.
  • Interactive Formats: Open discussions and industry-shaping debates engaged all involved.
  • Strong Industry Presence: The event connected clubs, sponsors & media from across Europe.
View photo gallerydots element

Speaker

10:30 - 11:10: Staying in the Game: Strategies for Growth, Relevance, and Global Impact in Handball and Basketball

Speaker:

David Szlezak, Managing Director, EHF Marketing

David Brody, Vice President, Global Partner Management Leader, NBA

11:20 - 11:40: Rethinking Sports Content: Revolutionizing Availability and Usability with CDX

Speaker:

Moritz Mücke, Head of Product & Technology, Dyn Media

11:50 - 12:30: Winning Off the Radar: Sponsorship Strategies in Sports Beyond Football

Speakers:

Damir Böhm, CEO, Tipwin

Tobias Freundlieb, Head of Brand Experience, SIXT

Christian Koller, Vice President, Co-Head of Global Athlete & Team Marketing, SPORTFIVE

13:30 - 14:00: Roundtables (Brand & Media)
Values Meet Change – Insights into the Realignment of a Record Champion

Speakers:

Niki Slawinski, Head of Corporate Branding, Dragon Rouge

Alisa Türck, Managing Director, THW Kiel

14:00 - 14:40: Smart, Centralized, Engaging: The Tech Blueprint for Sports Clubs

Speakers:

Veli-Pekka Marin, Vice Chairman of the Board, HC TPS & CEO, Uplause

João Fernandes, Enterprise CS Senior Manager, ScorePlay

Katja Käseberg, CFO, Voor

14:50 - 15:30: The Role of Smart Ticketing in the Future of Venues

Speakers:

Jens Brämer, Managing Director, CTS EVENTIM Sports

Filippo Scanzano, Country Manager DACH, Smart Pricer

Rebecca Quebbemann, Founder & CEO, QSMC

16:00 - 16:30: Roundtables (Venue & Business Operations)

The Future of Venues: How SAP Garden is building its own ecosystem

Speakers:

Giuseppe Lumia, Strategic Lead Sport & Entertainment, Unzer

Burkhardt von Wagner, Director Corporate Partnerships, Red Bulls

16:30 - 17:00: Next-Gen Leagues: Reimagining Traditional Sports Through New Formats

Speakers:

Michael Schillinger, CEO, Apollo 18

Jürgen Alker, Strategic Advisor, Companion-M, CMG Nexus & SoccerBible

Hanna Ballhaus, Director of Competitions, Federación Española de Baloncesto

SPEAKERS

Jens Brämer

Jens Brämer

Managing Director, CTS EVENTIM Sports

David Szlezak

David Szlezak

Managing Director, EHF Marketing

David Brody

David Brody

Vice President, Global Partner Management Leader, NBA

Alisa Türck

Alisa Türck

Managing Director, THW Kiel

Veli-Pekka Marin

Veli-Pekka Marin

Vice Chairman of the Board, HC TPS & CEO, Uplause

Burkhardt von Wagner

Burkhardt von Wagner

Director Corporate Partnerships, Red Bulls

Damir Böhm

Damir Böhm

CEO, Tipwin

Hanna Ballhaus

Hanna Ballhaus

Director of Competitions, Federación Española de Baloncesto

Filippo Scanzano

Filippo Scanzano

Country Manager DACH, Smart Pricer

Michael Schillinger

Michael Schillinger

CEO, Apollo 18

Tobias Freundlieb

Tobias Freundlieb

Head of Brand Experience, SIXT

Giuseppe Lumia

Giuseppe Lumia

Strategic Lead Sport & Entertainment, Unzer

Jürgen Alker

Jürgen Alker

Strategic Advisor, Companion-M, CMG Nexus & SoccerBible

João Fernandes

João Fernandes

Enterprise CS Senior Manager, ScorePlay

Rebecca Quebbemann

Rebecca Quebbemann

Founder & CEO, QSMC

Moritz Mücke

Moritz Mücke

Head of Product & Technology, Dyn Media

Katja Käseberg

Katja Käseberg

CFO, Voor

Niki Slawinski

Niki Slawinski

Head of Corporate Branding, Dragon Rouge

Christian Koller

Christian Koller

Vice President, Co-Head of Global Athlete & Team Marketing, SPORTFIVE

Agenda

The programme will be announced soon. Get ready for top international executives from handball, basketball, ice hockey, and volleyball as they take the stage to share their insights.
10:30 - 11:10: Staying in the Game: Strategies for Growth, Relevance, and Global Impact in Handball and Basketball

Speaker:

David Szlezak, Managing Director, EHF Marketing

David Brody, Vice President, Global Partner Management Leader, NBA

11:20 - 11:40: Rethinking Sports Content: Revolutionizing Availability and Usability with CDX

Speaker:

Moritz Mücke, Head of Product & Technology, Dyn Media

11:50 - 12:30: Winning Off the Radar: Sponsorship Strategies in Sports Beyond Football

Speakers:

Damir Böhm, CEO, Tipwin

Tobias Freundlieb, Head of Brand Experience, SIXT

Christian Koller, Vice President, Co-Head of Global Athlete & Team Marketing, SPORTFIVE

13:30 - 14:00: Roundtables (Brand & Media)
Values Meet Change – Insights into the Realignment of a Record Champion

Speakers:

Niki Slawinski, Head of Corporate Branding, Dragon Rouge

Alisa Türck, Managing Director, THW Kiel

14:00 - 14:40: Smart, Centralized, Engaging: The Tech Blueprint for Sports Clubs

Speakers:

Veli-Pekka Marin, Vice Chairman of the Board, HC TPS & CEO, Uplause

João Fernandes, Enterprise CS Senior Manager, ScorePlay

Katja Käseberg, CFO, Voor

14:50 - 15:30: The Role of Smart Ticketing in the Future of Venues

Speakers:

Jens Brämer, Managing Director, CTS EVENTIM Sports

Filippo Scanzano, Country Manager DACH, Smart Pricer

Rebecca Quebbemann, Founder & CEO, QSMC

16:00 - 16:30: Roundtables (Venue & Business Operations)

The Future of Venues: How SAP Garden is building its own ecosystem

Speakers:

Giuseppe Lumia, Strategic Lead Sport & Entertainment, Unzer

Burkhardt von Wagner, Director Corporate Partnerships, Red Bulls

16:30 - 17:00: Next-Gen Leagues: Reimagining Traditional Sports Through New Formats

Speakers:

Michael Schillinger, CEO, Apollo 18

Jürgen Alker, Strategic Advisor, Companion-M, CMG Nexus & SoccerBible

Hanna Ballhaus, Director of Competitions, Federación Española de Baloncesto

Agenda

10:30 - 11:10: Staying in the Game: Strategies for Growth, Relevance, and Global Impact in Handball and Basketball

Speaker:

David Szlezak, Managing Director, EHF Marketing

David Brody, Vice President, Global Partner Management Leader, NBA

11:20 - 11:40: Rethinking Sports Content: Revolutionizing Availability and Usability with CDX

Speaker:

Moritz Mücke, Head of Product & Technology, Dyn Media

11:50 - 12:30: Winning Off the Radar: Sponsorship Strategies in Sports Beyond Football

Speakers:

Damir Böhm, CEO, Tipwin

Tobias Freundlieb, Head of Brand Experience, SIXT

Christian Koller, Vice President, Co-Head of Global Athlete & Team Marketing, SPORTFIVE

13:30 - 14:00: Roundtables (Brand & Media)
Values Meet Change – Insights into the Realignment of a Record Champion

Speakers:

Niki Slawinski, Head of Corporate Branding, Dragon Rouge

Alisa Türck, Managing Director, THW Kiel

14:00 - 14:40: Smart, Centralized, Engaging: The Tech Blueprint for Sports Clubs

Speakers:

Veli-Pekka Marin, Vice Chairman of the Board, HC TPS & CEO, Uplause

João Fernandes, Enterprise CS Senior Manager, ScorePlay

Katja Käseberg, CFO, Voor

14:50 - 15:30: The Role of Smart Ticketing in the Future of Venues

Speakers:

Jens Brämer, Managing Director, CTS EVENTIM Sports

Filippo Scanzano, Country Manager DACH, Smart Pricer

Rebecca Quebbemann, Founder & CEO, QSMC

16:00 - 16:30: Roundtables (Venue & Business Operations)

The Future of Venues: How SAP Garden is building its own ecosystem

Speakers:

Giuseppe Lumia, Strategic Lead Sport & Entertainment, Unzer

Burkhardt von Wagner, Director Corporate Partnerships, Red Bulls

16:30 - 17:00: Next-Gen Leagues: Reimagining Traditional Sports Through New Formats

Speakers:

Michael Schillinger, CEO, Apollo 18

Jürgen Alker, Strategic Advisor, Companion-M, CMG Nexus & SoccerBible

Hanna Ballhaus, Director of Competitions, Federación Española de Baloncesto

VIP lounge access

As an extra bonus, the ticket granted exclusive access to the Maschinensucher EHF Finals 2025 on 24 May—where you could experienced top-level handball action up close.

dots element

OUR PARTNERs

Arrival
FAQ
BECOME A PARTNER
DIScounts
Home
Speakers
ProgrammE
ABOUT US
FAQ
IMPRINT