Arrival

By Car
Please use the following address for your navigation system: Hellgrundweg 50 for parking areas RED, GREY, and the VIP parking area BLUE.

By S-Bahn
From Hamburg Central Station (Hauptbahnhof), take the S3 towards Pinneberg or S5 towards Elbgaustraße and get off at Stellingen - Arenen. From there, you can easily reach the Barclays Arena with the event shuttle bus service.

By Metrobus
Line 22 (S-Blankenese – U-Kellinghusenstraße): Stop Hellgrundweg/Arenen Line 180 (S-Holstenstraße – S-Stellingen – Arenen): Stop Am Volkspark

By Train
From Hamburg’s three central train stations, the Hamburger Verkehrsverbund (HVV) offers a convenient S-Bahn connection to the Barclays Arena.

Hamburg Central Station (Hauptbahnhof): Take S3 towards Pinneberg or S5 towards Elbgaustraße to Stellingen - Arenen.

Hamburg Dammtor: Take S5 towards Elbgaustraße to Stellingen - Arenen.

Hamburg Altona: Take S3 towards Pinneberg to Stellingen - Arenen.

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Get ready for a deep dive into the future of European sports clubs!

On May 23, 2025, at Barclays Arena—right before the Maschinensucher EHF Finals 2025—club executives, league & federation leaders, sponsors, agencies & media from international handball, ice hockey, volleyball & basketball come together to shape the industry.

  • Exclusive Insights: Learn from groundbreaking best cases & forward-thinking strategies.
  • Elite Networking: Meet top decision-makers from Europe's leading sports clubs from handball, ice hockey, volleyball and basketball.
  • Interactive Formats: Engage in open discussions & industry-shaping debates.
  • Strong Industry Presence: Connect with clubs, sponsors & media from across Europe.
To the Agendadots element

Speaker

10:30 - 11:05: Staying in the Game: Strategies for Growth, Relevance, and Global Impact in Handball, Basketball, and Volleyball

Speakers:

David Brody, Vice President, Global Partner Management Leader, NBA


11:15 - 11:50:
Who’s Watching? Rethinking Sports Media in the Age of Streaming
12:00 - 12:30: Winning Off the Radar: Sponsorship Strategies in Sports Beyond Football

Speakers:

Damir Böhm, CEO, Tipwin

Tobias Freundlieb, Head of Brand Experience, Sixt

13:30 - 14:00: Roundtables (Media & Content)

Speaker:

Moritz Mücke, Head of Product & Technology, Dyn Media


14:00 - 14:20:
Rethinking the Playbook: Building the Sports Club of the Future
14:25  - 14:55: Smart, Centralized, Engaging: The Tech Blueprint for Sports Clubs

Speakers:

Veli-Pekka Marin, Vice Chairman of the Board, HC TPS & CEO, Uplause

João Fernandes, Enterprise CS Senior Manager, ScorePlay

15:00 - 15:30: The Role of Smart Ticketing in the Future of Venues

Speakers:

Jens Brämer, Managing Director, CTS EVENTIM Sports

Filippo Scanzano, Country Manager DACH, Smart Pricer

16:00 - 16:30: Roundtables (Venue & Business Operations)

Speakers:

Giuseppe Lumia, Strategic Lead Sport & Entertainment, Unzer

Burkhardt von Wagner, Director Corporate Partnerships, Red Bull

16:30 - 17:00: Next-Gen Leagues: Reimagining Traditional Sports Through New Formats

Speakers:

Michael Schillinger, CEO, Apollo 18

Jürgen Alker, Strategic Advisor, Companion-M, CMG Nexus & SoccerBible

SPEAKERS

Agenda

The programme will be announced soon. Get ready for top international executives from handball, basketball, ice hockey, and volleyball as they take the stage to share their insights.
10:30 - 11:05: Staying in the Game: Strategies for Growth, Relevance, and Global Impact in Handball, Basketball, and Volleyball

Speakers:

David Brody, Vice President, Global Partner Management Leader, NBA


11:15 - 11:50:
Who’s Watching? Rethinking Sports Media in the Age of Streaming
12:00 - 12:30: Winning Off the Radar: Sponsorship Strategies in Sports Beyond Football

Speakers:

Damir Böhm, CEO, Tipwin

Tobias Freundlieb, Head of Brand Experience, Sixt

13:30 - 14:00: Roundtables (Media & Content)

Speaker:

Moritz Mücke, Head of Product & Technology, Dyn Media


14:00 - 14:20:
Rethinking the Playbook: Building the Sports Club of the Future
14:25  - 14:55: Smart, Centralized, Engaging: The Tech Blueprint for Sports Clubs

Speakers:

Veli-Pekka Marin, Vice Chairman of the Board, HC TPS & CEO, Uplause

João Fernandes, Enterprise CS Senior Manager, ScorePlay

15:00 - 15:30: The Role of Smart Ticketing in the Future of Venues

Speakers:

Jens Brämer, Managing Director, CTS EVENTIM Sports

Filippo Scanzano, Country Manager DACH, Smart Pricer

16:00 - 16:30: Roundtables (Venue & Business Operations)

Speakers:

Giuseppe Lumia, Strategic Lead Sport & Entertainment, Unzer

Burkhardt von Wagner, Director Corporate Partnerships, Red Bull

16:30 - 17:00: Next-Gen Leagues: Reimagining Traditional Sports Through New Formats

Speakers:

Michael Schillinger, CEO, Apollo 18

Jürgen Alker, Strategic Advisor, Companion-M, CMG Nexus & SoccerBible

Agenda


More Speakers to be announced soon!
10:30 - 11:05: Staying in the Game: Strategies for Growth, Relevance, and Global Impact in Handball, Basketball, and Volleyball

Speakers:

David Brody, Vice President, Global Partner Management Leader, NBA


11:15 - 11:50:
Who’s Watching? Rethinking Sports Media in the Age of Streaming
12:00 - 12:30: Winning Off the Radar: Sponsorship Strategies in Sports Beyond Football

Speakers:

Damir Böhm, CEO, Tipwin

Tobias Freundlieb, Head of Brand Experience, Sixt

13:30 - 14:00: Roundtables (Media & Content)

Speaker:

Moritz Mücke, Head of Product & Technology, Dyn Media


14:00 - 14:20:
Rethinking the Playbook: Building the Sports Club of the Future
14:25  - 14:55: Smart, Centralized, Engaging: The Tech Blueprint for Sports Clubs

Speakers:

Veli-Pekka Marin, Vice Chairman of the Board, HC TPS & CEO, Uplause

João Fernandes, Enterprise CS Senior Manager, ScorePlay

15:00 - 15:30: The Role of Smart Ticketing in the Future of Venues

Speakers:

Jens Brämer, Managing Director, CTS EVENTIM Sports

Filippo Scanzano, Country Manager DACH, Smart Pricer

16:00 - 16:30: Roundtables (Venue & Business Operations)

Speakers:

Giuseppe Lumia, Strategic Lead Sport & Entertainment, Unzer

Burkhardt von Wagner, Director Corporate Partnerships, Red Bull

16:30 - 17:00: Next-Gen Leagues: Reimagining Traditional Sports Through New Formats

Speakers:

Michael Schillinger, CEO, Apollo 18

Jürgen Alker, Strategic Advisor, Companion-M, CMG Nexus & SoccerBible

Decoration

Get your ticket now - ONLY 120 AVAILABLE!

799 €*
For SPOBIS Club members 399€*

Access to all panels and open tables

Premium networking opportunities

Exclusive VIP lounge access with a visit to the
semi-finals of the Maschinensucher EHF Finals 2025

High-quality catering

*plus VAT
Secure your ticket now

VIP lounge access

As an extra bonus, your ticket grants exclusive access to the Maschinensucher EHF Finals 2025 on Saturday—experience top-level handball action up close!

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