1
key topic
150
participants
10+
speakers
A deep dive into the future of European sports clubs!
On May 23, 2025, at Barclays Arena—right before the Maschinensucher EHF Finals 2025—club executives, league & federation leaders, sponsors, agencies & media from international handball, ice hockey, volleyball & basketball came together to shape the industry.
- Exclusive Insights: Participants learned from groundbreaking best cases & forward-thinking strategies.
- Elite Networking: Representatives from European club sports met in person for strategic exchanges.
- Interactive Formats: Open discussions and industry-shaping debates engaged all involved.
- Strong Industry Presence: The event connected clubs, sponsors & media from across Europe.
View photo gallery
Speaker
Clark Hunt
CEO
Kansas City Chiefs
Christian Sewing
CEO
Deutsche bank
Jürgen Klopp
Head of Global Soccer
Red Bull
.svg.png){kind=logo}
Karl-Heinz Rummenigge
Member of the Supervisory Board
FC Bayern München
Björn Gulden
CEO
Adidas
Aleksander Ceferin
President
UEFA
Bernd Neuendorf
President
DFB
Steffen Merkel
Managing Director
DFL
Stacy Johns
Chief Operating Officer
Los Angeles FC
Laura McAllister
UEFA Vice-President & Member of the UEFA Executive Committee
UEFA
H.R.H Prince Faisal Alsaud
Chairman
Saudi Esports Federation
Jan-Christian Dreesen
Chairman of the Management Board
FC Bayern München
Esteve Calzada
CEO
Al Hilal Club
Javier Tebas
President
La Liga
Nikki Doucet
CEO
WSL
Fernando Carro
CEO
Bayer 04 Leverkusen
Marc Lenz
Managing Director
DFL
Hans-Joachim Watzke
CEO
BVB
Tatjana Haenni
Chief Sporting Director
National Women’s Soccer League
Oliver Mintzlaff
CEO
Red Bull
Gary Bettman
Commissioner
National Hockey League
.jpeg)
Annalena Baerbock
Foreign Minister of the Federal Republic of Germany
Bundesrepublik Deutschland
Sven Aumiller
Community & Creator Manager Sport DACH, LinkedIn
.jpeg)
Tom Tailor
Business Speaker
Veli-Pekka Marin
Vice Chairman of the Board, HC TPS & CEO, Uplause
Tobias Freundlieb
Head of Brand Experience, SIXT
Stefanie Mirlach
Director Sports Digital Commercial & Product, Sky Deutschland | ehemalige Profifußballerin, FC Bayern München
Sophia Flörsch
Rennfahrerin | LinkedIn Top Voice
Sandra Büschken
Head of Corporate Communications and Investor Relations, OLB
Rebecca Quebbemann
Founder & CEO, QSMC
Niki Slawinski
Head of Corporate Branding, Dragon Rouge
Moritz Mücke
Head of Product & Technology, Dyn Media
Judith Biedermann
Programmleiterin, ARD Sportschau & WDR Sports
Michael Wiederer
EHF-Präsident
Michael Schillinger
CEO, Apollo 18
Matthias Nawrocki
Head of Metaverse, ERGO
Martin Mahlert
Director Business Development, Build a Rocket
Lana Fischer
Online Marketing & Influencer Manager, FC Bayern Basketball
Katja Käseberg
CFO, Voor
Kathrin Lehmann
TV-Fußball-Expertin, ZDF | Gründerin und Geschäftsführerin, Sportbusiness Campus München
João Fernandes
Enterprise CS Senior Manager, ScorePlay
Jürgen Alker
Strategic Advisor, Companion-M, CMG Nexus & SoccerBible
Jens Brämer
Managing Director, CTS EVENTIM Sports
Fabian Kleinert
Content Creator
.jpeg)
Karen Dorwart
Business Speaker
.jpeg)
John Doe
Business Speaker
Giuseppe Lumia
Strategic Lead Sport & Entertainment, Unzer
Jan-Oliver Schütz
Managing Director, FGS Global
Ido Ratzon
Head of Business Development DACH & UKI, WSC Sports
Hanna Ballhaus
Director of Competitions, Federación Española de Baloncesto
Filippo Scanzano
Country Manager DACH, Smart Pricer
David Szlezak
Managing Director, EHF Marketing
David Brody
Vice President, Global Partner Management Leader, NBA
Christian Seifert
Founder & Shareholder, Dyn
Felix Loesner
Head of Content, Bayer 04 Leverkusen
Emmanuel Wandji Tchatat
Head of Operations & Head of ZEAM Sports, ZEAM | TikTok-Admin, Delay Sports Berlin
Damir Böhm
CEO, Tipwin
Dennis W. Flügge
Co-Founder & Managing Director, 14BALLERS
Christopher Wüstholz
Sales Lead Twitch D-A-CH, Twitch
Anna-Lena Müller
Head of Communication and Engagement, Siemens
Burkhardt von Wagner
Director Corporate Partnerships, Red Bulls
Christian Koller
Vice President, Co-Head of Global Athlete & Team Marketing, SPORTFIVE
Bastian Zuber
Geschäftsführer, DFL Digital Sports
Adil Sbai
CEO, WeCreate
Alisa Türck
Managing Director, THW Kiel
Agenda
11:50 - 12:30: Winning Off the Radar: Sponsorship Strategies in Sports Beyond Football
Speakers:
Damir Böhm, CEO, Tipwin
Tobias Freundlieb, Head of Brand Experience, SIXT
Christian Koller, Vice President, Co-Head of Global Athlete & Team Marketing, SPORTFIVE
14:00 - 14:40: Smart, Centralized, Engaging: The Tech Blueprint for Sports Clubs
Speakers:
Veli-Pekka Marin, Vice Chairman of the Board, HC TPS & CEO, Uplause
João Fernandes, Enterprise CS Senior Manager, ScorePlay
Katja Käseberg, CFO, Voor
14:50 - 15:30: The Role of Smart Ticketing in the Future of Venues
Speakers:
Jens Brämer, Managing Director, CTS EVENTIM Sports
Filippo Scanzano, Country Manager DACH, Smart Pricer
Rebecca Quebbemann, Founder & CEO, QSMC
10:30 - 11:10: Staying in the Game: Strategies for Growth, Relevance, and Global Impact in Handball and Basketball
Speaker:
David Szlezak, Managing Director, EHF Marketing
David Brody, Vice President, Global Partner Management Leader, NBA
16:00 - 16:30: Roundtables (Venue & Business Operations)
The Future of Venues: How SAP Garden is building its own ecosystem
Speakers:
Giuseppe Lumia, Strategic Lead Sport & Entertainment, Unzer
Burkhardt von Wagner, Director Corporate Partnerships, Red Bulls
13:30 - 14:00: Roundtables (Brand & Media)
Values Meet Change – Insights into the Realignment of a Record Champion
Speakers:
Niki Slawinski, Head of Corporate Branding, Dragon Rouge
Alisa Türck, Managing Director, THW Kiel
14:00 - 14:20: Rethinking the Playbook: Building the Sports Club of the Future
11:20 - 11:40: Rethinking Sports Content: Revolutionizing Availability and Usability with CDX
Speaker:
Moritz Mücke, Head of Product & Technology, Dyn Media
16:30 - 17:00: Next-Gen Leagues: Reimagining Traditional Sports Through New Formats
Speakers:
Michael Schillinger, CEO, Apollo 18
Jürgen Alker, Strategic Advisor, Companion-M, CMG Nexus & SoccerBible
Hanna Ballhaus, Director of Competitions, Federación Española de Baloncesto
VIP lounge access
As an extra bonus, the ticket granted exclusive access to the Maschinensucher EHF Finals 2025 on 24 May—where you could experienced top-level handball action up close.
Partner
Arrival
Location
CCH - Congress Center Hamburg
Congressplatz 1
20355 Hamburg
20355 Hamburg
https://www.cch.de/en/visit/arrival
Hotels & Accommodations
Our hotel recommendation with special conditions
