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A deep dive into the future of European sports clubs!

On May 23, 2025, at Barclays Arena—right before the Maschinensucher EHF Finals 2025—club executives, league & federation leaders, sponsors, agencies & media from international handball, ice hockey, volleyball & basketball came together to shape the industry.
  • Exclusive Insights: Participants learned from groundbreaking best cases & forward-thinking strategies.
  • Elite Networking: Representatives from European club sports met in person for strategic exchanges.
  • Interactive Formats: Open discussions and industry-shaping debates engaged all involved.
  • Strong Industry Presence: The event connected clubs, sponsors & media from across Europe.

Speaker

Alisa Türck
Managing Director, THW Kiel
David Brody
Vice President, Global Partner Management Leader, NBA
David Szlezak
Managing Director, EHF Marketing
Jens Brämer
Managing Director, CTS EVENTIM Sports
Burkhardt von Wagner
Director Corporate Partnerships, Red Bulls
Damir Böhm
CEO, Tipwin
Hanna Ballhaus
Director of Competitions, Federación Española de Baloncesto
Christian Seifert
Founder & Shareholder, Dyn
Veli-Pekka Marin
Vice Chairman of the Board, HC TPS & CEO, Uplause
Filippo Scanzano
Country Manager DACH, Smart Pricer
Giuseppe Lumia
Strategic Lead Sport & Entertainment, Unzer
Michael Schillinger
CEO, Apollo 18
Tobias Freundlieb
Head of Brand Experience, SIXT
João Fernandes
Enterprise CS Senior Manager, ScorePlay
Jürgen Alker
Strategic Advisor, Companion-M, CMG Nexus & SoccerBible
Rebecca Quebbemann
Founder & CEO, QSMC
Christian Koller
Vice President, Co-Head of Global Athlete & Team Marketing, SPORTFIVE
Moritz Mücke
Head of Product & Technology, Dyn Media
Katja Käseberg
CFO, Voor
Niki Slawinski
Head of Corporate Branding, Dragon Rouge

Agenda

10:30 - 11:10:  Staying in the Game: Strategies for Growth, Relevance, and Global Impact in Handball and Basketball


Speaker:

David Szlezak, Managing Director, EHF Marketing
David Brody, Vice President, Global Partner Management Leader, NBA

11:20 - 11:40:  Rethinking Sports Content: Revolutionizing Availability and Usability with CDX

Speaker:
Moritz Mücke, Head of Product & Technology, Dyn Media

11:50 - 12:30:  Winning Off the Radar: Sponsorship Strategies in Sports Beyond Football


Speakers:
Damir Böhm, CEO, Tipwin
Tobias Freundlieb, Head of Brand Experience, SIXT
Christian Koller, Vice President, Co-Head of Global Athlete & Team Marketing, SPORTFIVE

13:30 - 14:00:  Roundtables (Brand & Media)

Values Meet Change – Insights into the Realignment of a Record Champion

Speakers:
Niki Slawinski, Head of Corporate Branding, Dragon Rouge
Alisa Türck, Managing Director, THW Kiel

14:00 - 14:40:  Smart, Centralized, Engaging: The Tech Blueprint for Sports Clubs

Speakers:
Veli-Pekka Marin, Vice Chairman of the Board, HC TPS & CEO, Uplause
João Fernandes, Enterprise CS Senior Manager, ScorePlay
Katja Käseberg, CFO, Voor

14:00 - 14:20:  Rethinking the Playbook: Building the Sports Club of the Future

14:50 - 15:30:  The Role of Smart Ticketing in the Future of Venues

Speakers:
Jens Brämer, Managing Director, CTS EVENTIM Sports
Filippo Scanzano, Country Manager DACH, Smart Pricer
Rebecca Quebbemann, Founder & CEO, QSMC

16:00 - 16:30:  Roundtables (Venue & Business Operations)
The Future of Venues: How SAP Garden is building its own ecosystem

Speakers:

Giuseppe Lumia, Strategic Lead Sport & Entertainment, Unzer
Burkhardt von Wagner, Director Corporate Partnerships, Red Bulls

16:30 - 17:00:  Next-Gen Leagues: Reimagining Traditional Sports Through New Formats

Speakers:
Michael Schillinger, CEO, Apollo 18
Jürgen Alker, Strategic Advisor, Companion-M, CMG Nexus & SoccerBible
Hanna Ballhaus, Director of Competitions, Federación Española de Baloncesto

VIP lounge access

As an extra bonus, the ticket granted exclusive access to the Maschinensucher EHF Finals 2025 on 24 May—where you could experienced top-level handball action up close.