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From Athlete to Entrepreneur: Building the Player Brand
See our speakers:

Alisa Türck
Managing Director, THW Kiel
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Annalena Baerbock
Foreign Minister of the Federal Republic of Germany
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About the session:
This session examines the evolving role of the modern athlete as a business entity. It provides insights on how athletes can build, manage, and monetize their personal brand through strategic partnerships, investments, and social media, ensuring long-term success beyond their playing career.

You will find all further information about the program and your personal program planner in the SPOBIS Conference App in good time before the event.
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