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Fußball

Fußball bleibt in im globalen Vergleich die Nr. 1 – für Fans, Medien und Investoren. Doch das Spiel wandelt sich: KI, Nachhaltigkeit und neue Märkte von USA über Asien bis Saudi Arabien verschieben die Kräfte. Wie sieht das nächste Kapitel aus – für Ligen, Clubs, Verbände und ihre Vermarktungsmodelle? Auf der SPOBIS diskutieren wir die Zukunft des Fußballs.
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Fußball
Vermarktung
Ebene Y - Masterclasses

PROMATEUR - Gamification als Daten- und Wachstumstreiber im Amateurfußball

Sebastian Blum
DFB
Nachname mit B
Lars Prüßmeier
DFB
Nachname mit P
Ebene Y - Masterclasses
Deutsch
false
Fußball
Ebene Y - Masterclasses

Partnering Towards More Equitable and Equal Pay for Women in Sports: Investment, Innovation, and Impact with Bay FC

Kay Cossington
Sixth Street I Bay Collective
Nachname mit C
Brandi Chastain
Bay FC
Nachname mit C
Ebene Y - Masterclasses
Englisch
false
Fußball
Ebene Y - Masterclasses

LIBERO EXCHANGE: Die neue Infrastruktur für intelligente Fußballfinanzierungen

Dr. Dirk Rogowski
LIBERO football finance AG
Nachname mit R
Fredi Bobic
LIBERO football finance AG
Nachname mit B
Oliver Frankenbach
Ehemaliger CFO Eintracht Frankfurt
Nachname mit F
Ebene Y - Masterclasses
Deutsch
false
KI
Fußball
Sport-Tech
Medien
Digitalisierung
Ebene Y - Masterclasses

AI als Spielmacher: Wie HBL und S04 Medienarbeit in messbaren Impact verwandeln

Marc Siekmann
FC Schalke 04
Nachname mit S
Frank Leibmann
DAIKIN Handball-Bundesliga
Nachname mit L
Moritz Bartling
Teamnext
Nachname mit B
Ebene Y - Masterclasses
Deutsch
false
Fußball
Sponsoring & Brands
Ebene Y - Masterclasses

Als Underdog in die Marken-Champions-League

Manuel Köppl
HAIX
Nachname mit K
Sara Funk
HAIX
Nachname mit F
Felix Frey
Rummenigge Sport Marketing
Nachname mit F
Richard Werner
Rummenigge Sport Marketing
Nachname mit W
Florian Fischer
Hertz6
Nachname mit F
Ebene Y - Masterclasses
Deutsch
false
Fußball
Ebene Y - Masterclasses

Wertekommunikation im Sport: Warum eine Sportkooperation ohne Sport funktioniert – Die Techniker und der FC St. Pauli.

Bruno Kollhorst
Techniker Krankenkasse
Nachname mit K
Marco Krebs-Morgenroth
Techniker Krankenkasse
Nachname mit K
Martin Drust
FC St. Pauli
Nachname mit D
Ebene Y - Masterclasses
Deutsch
false
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