1
focus topic
300
participants
20+
speakers
2
stages
Know-How. Network. Drive.
One day, one goal: making football marketing smarter. At the SPOBIS Summit “Football,” you’ll meet the people who truly drive the club business – from the first to the third division, from sponsorship and ticketing to merchandising. Look forward to honest behind-the-scenes insights, actionable learnings for your daily work, and plenty of peer-to-peer exchange. 🚀
- Exclusive insights: Best cases, clear learnings, and directly actionable solutions – straight from real football practice.
- Networking with purpose: Meet decision-makers from across the entire football ecosystem and build connections that truly make a difference.
- Interactive formats: Roundtables, fishbowls, live voting – engage directly with leading experts.
- By clubs, for clubs: Practical, modern, immediately applicable content – designed to make your club smarter by tomorrow.
Two stages. Two perspectives. One goal.
The SPOBIS Summit combines overview and depth – with a Main Stage and a Deep Dive Stage.
Main Stage
The Main Stage focuses on overarching topics, current developments, and relevant classifications – offering guidance for the entire soccer business.
Main Stage
The Main Stage focuses on overarching topics, current developments, and relevant classifications – offering guidance for the entire soccer business.
- Generally relevant topics related to club business
- Inspiring ideas and practical insights
- Best cases relevant to various areas
Deep Dive Stage
The second stage – for those who want to dive deeper. Here, things get specific: clearly defined topics are discussed in focused sessions – practical, interactive, and solution-oriented.
The second stage – for those who want to dive deeper. Here, things get specific: clearly defined topics are discussed in focused sessions – practical, interactive, and solution-oriented.
- Deep dive sessions on specific issues
- Workshops and discussion formats instead of lectures
- Inspiration plus open exchange—with room for questions, opinions, and genuine discussion
- Hands-on learning that you can take straight back to your everyday work
Speakers & Program
Coming Soon!
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Highlights of past SPOBIS events
Secure your ticket now!
Tickets include
Access to all panels and round tables
Exclusive networking opportunities
Hands-on insights from industry leaders and experts
High-quality catering
*plus VAT
Special Location
BASE provides an extraordinary backdrop for the SPOBIS Summit: Lukas Podolski's multifunctional location combines industrial design with a very special charm – a place that exudes enthusiasm for sports! The perfect atmosphere for new ideas and excellent networking.
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Impressions
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