1
focus topic
300
participants
20+
speakers
2
stages
Know-How. Network. Drive.
One day, one goal: elevating sports marketing to the next level. At the SPOBIS Summit "Brands & Communication," you will meet the decision-makers shaping the future of sports sponsorship, marketing, and communication. Expect insights from leading brands, concrete learnings you can apply immediately, and purposeful networking that moves your business forward.🚀
- Real learnings, zero fluff: Best practices, proven strategies, and actionable solutions - delivered by the brands that make it happen, not the agencies that pitch it.
- Networking that matters: Connect with senior marketing leaders from clubs, federations and sponsors who are here to share, learn, and build meaningful partnerships.
- Formats that engage: Roundtables, workshops, live teardowns - actively shape the conversation with industry experts instead of just listening.
- By brands, for the business: Practical, honest, immediately applicable content from those in the trenches - designed to make you better at what you do tomorrow.
Two stages. Two perspectives. One goal.
The SPOBIS Summit combines overview and depth – with a Main Stage and a Deep Dive Stage.
Main Stage
The Main Stage focuses on overarching topics, current developments, and relevant classifications – offering guidance for the entire sports business.
Main Stage
The Main Stage focuses on overarching topics, current developments, and relevant classifications – offering guidance for the entire sports business.
- Generally relevant topics related to sponsoring and marketing
- Inspiring ideas and practical insights
- Best cases relevant to various areas
Deep Dive Stage
The second stage – for those who want to dive deeper. Here, things get specific: clearly defined topics are discussed in focused sessions – practical, interactive, and solution-oriented.
The second stage – for those who want to dive deeper. Here, things get specific: clearly defined topics are discussed in focused sessions – practical, interactive, and solution-oriented.
- Deep dive sessions on specific issues
- Workshops and discussion formats instead of lectures
- Inspiration plus open exchange—with room for questions, opinions, and genuine discussion
- Hands-on learning that you can take straight back to your everyday work
Speakers & Program
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Highlights of past SPOBIS events
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Tickets include
Access to all panels and round tables
Exclusive networking opportunities
Hands-on insights from industry leaders and experts
High-quality catering
*plus VAT
Special Location
At the DFB Campus in Frankfurt, the sports business meets the heart of German football. The modern facility combines sports and academia under one roof and offers an inspiring backdrop for discussions about brands and communication—right where the future of German soccer is being shaped.
Impressions
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