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Sessions 2026

Hier findest du einen Überblick über unsere Sessions

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Fußball
Wirtschaft & Gesellschaft
Saal X2

Impact Investing im Sport: Von der guten Absicht zum messbaren Mehrwert

Johannes B. Kerner
Showmaster & Fußballkommentator
Nachname mit K
Franziska Fey
DFL Stiftung
Nachname mit F
Andreas Luthe
VfL Bochum
Nachname mit L
Benedikt Alt
Value for Good
Nachname mit A
Niko Kappel
VfB Stuttgart
Nachname mit K
Saal X2
Deutsch
false
KI
Sponsoring & Brands
Saal X3

The Authentic Edge: Wie KI die Spielregeln im Sponsoring verschiebt

Lorenz Beringer
Lobeco
Nachname mit B
Prof. Dr. Sascha L. Schmidt
WHU - Otto Beisheim School of Management
Nachname mit S
Dr. Henning Stiegenroth
Deutsche Telekom
Nachname mit S
Saal X3
Deutsch
false
Sponsoring & Brands
Wirtschaft & Gesellschaft
Marketing & Kommunikation
Saal X3

Sport als Markenbühne: Strategien, Ziele und Wirkung von Top-Brands

Gerd Voss
Volkswagen
Nachname mit V
Volker Greiner
Emirates
Nachname mit G
Rolf Lange
EDEKA
Nachname mit L
Merle A. Meier-Holsten
Deutsche Bank
Nachname mit M
Saal X3
Deutsch
false
Vermarktung
Marketing & Kommunikation
Wirtschaft & Gesellschaft
Tech-Park

Fan Engagement - Was Fans wirklich wollen und was Clubs daraus machen

Sebastian Rohloff
HUDDLE.sport
Nachname mit R
Maximilian Madeja
SLC Management
Nachname mit M
Tech-Park
Deutsch
false
Sport-Tech
Tech-Park

Innovation, Reichweite, Business: Wie neue Sportevents zur internationalen Marke werden

David Klemperer
PRG
Nachname mit K
Thomas Harsch
Freestyle Chess
Nachname mit H
Christian Clemens
Icon League
Nachname mit C
Philipp Masurat
Oktagon MMA
Nachname mit M
Tech-Park
Deutsch
false
Fußball
Vermarktung
Marketing & Kommunikation
Saal X2

Winning the Brand Race: Positionierungsstrategien für Teams in Icon & Baller League

Felix Kroos
Einfach mal Luppen
Nachname mit K
Meira Werner
Eintracht Spandau
Nachname mit W
Samir Kizaoui
Sportfive
Nachname mit K
Thorsten Storm
The Pack FC
Nachname mit S
Jannik Kirchner
DNA Athletics
Nachname mit K
Saal X2
Deutsch
false
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Anreise
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Anreise
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CCH - Congress Center Hamburg
Congressplatz 1
20355 Hamburg
https://www.cch.de/besuchen/anreise
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