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Fußball

Fußball bleibt in im globalen Vergleich die Nr. 1 – für Fans, Medien und Investoren. Doch das Spiel wandelt sich: KI, Nachhaltigkeit und neue Märkte von USA über Asien bis Saudi Arabien verschieben die Kräfte. Wie sieht das nächste Kapitel aus – für Ligen, Clubs, Verbände und ihre Vermarktungsmodelle? Auf der SPOBIS diskutieren wir die Zukunft des Fußballs.
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Fußball
Saal X2

Internationalisation, Innovation, Investments: How US and European Clubs are Planning their Future

Jeff Berding
FC Cincinnati
Nachname mit B
Oliver Bierhoff
FINVIA Sports
Nachname mit B
Isabella Thun
Hellas Verona FC
Nachname mit T
Fabian Veit
TSG Hoffenheim
Nachname mit V
Saal X2
Englisch
true
Digitalisierung
Sport-Tech
Fußball
Tech-Park

Frauenfußball-Marketing als Mehrwert: Digitale Touchpoints neu denken

Torge Cordes
WallDecaux
Nachname mit C
Jan-Luca Lossau
SV Werder Bremen
Nachname mit L
Tech-Park
Deutsch
false
Fußball
Wirtschaft & Gesellschaft
Sponsoring & Brands
Saal X3

Female Leadership: Die Strategien von zwei Top-Managerinnen im Fußball-Business

Julia Möhn
Fußball kann mehr
Nachname mit M
Daniela Bauer
SK Rapid
Nachname mit B
Isabella Thun
Hellas Verona FC
Nachname mit T
Saal X3
Deutsch
false
Digitalisierung
Fußball
Medien
Tech-Park

OneFootball - From Media to Football Ecosystem

Maurits Schön
OneFootball
Nachname mit S
Tech-Park
Deutsch
false
Medien
Fußball
Vermarktung
Saal X1

Der neue Bundesliga Medienkosmos: Bilanz und Perspektive

Roman Schade
DFL
Nachname mit S
Marcus Beisiegel
DFL
Nachname mit B
Hans Gabbe
Sky
Nachname mit G
Holger Enßlin
Commercial Sports Media
Nachname mit E
Saal X1
Deutsch
false
Fußball
Wirtschaft & Gesellschaft
Saal X2

Impact Investing im Sport: Von der guten Absicht zum messbaren Mehrwert

Johannes B. Kerner
Showmaster & Fußballkommentator
Nachname mit K
Franziska Fey
DFL Stiftung
Nachname mit F
Andreas Luthe
VfL Bochum
Nachname mit L
Benedikt Alt
Value for Good
Nachname mit A
Niko Kappel
VfB Stuttgart
Nachname mit K
Saal X2
Deutsch
false
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