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Vermarktung

Neue Plattformen, neue Zielgruppen, neue Chancen: Vermarktung ist heute datengetrieben, kreativ und interaktiv. Wer seine Marke smart positioniert, verwandelt Reichweite in Relevanz. Auf der SPOBIS Conference zeigen Top-Player der Branche, wie erfolgreiche Vermarktung wirklich funktioniert.
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Sport-Tech
Musik & Entertainment
Vermarktung
Medien
Tech-Park

From Broadcast to Cinematic Live – Wie Kino-Ästhetik Live-Sport & Events neu definiert

Thomas Riedel
Riedel Group
Nachname mit R
Carsten Voßkühler
Riedel
Nachname mit V
Tech-Park
Deutsch
false
Digitalisierung
Sport-Tech
Vermarktung
Tech-Park

Neues Stadion, neue DNA: Die digitale Evolution des Karlsruher SC

Achim Ittner
SAP
Nachname mit I
Luca Maibaum
Karlsruher SC
Nachname mit M
Tech-Park
Deutsch
false
Medien
Fußball
Vermarktung
Saal X1

Der neue Bundesliga Medienkosmos: Bilanz und Perspektive

Roman Schade
DFL
Nachname mit S
Marcus Beisiegel
DFL
Nachname mit B
Hans Gabbe
Sky
Nachname mit G
Holger Enßlin
Commercial Sports Media
Nachname mit E
Saal X1
Deutsch
false
Fashion
Vermarktung
Saal X1

Future of Sport Commerce at Amazon Europe

Avi Samtani
Amazon
Nachname mit S
Peter Dennis
UEFA
Nachname mit D
Julio Carandini
Under Armour
Nachname mit C
Saal X1
Englisch
false
Vermarktung
Saal X1

Fragmented Future: Nationale Medien im Kampf um Premium-Sportrechte

Charly Classen
Sky Deutschland
Nachname mit C
Axel Balkausky
ARD
Nachname mit B
Gernot Bauer
ProSiebenSat.1
Nachname mit B
Saal X1
Deutsch
false
Vermarktung
Marketing & Kommunikation
Wirtschaft & Gesellschaft
Tech-Park

Fan Engagement - Was Fans wirklich wollen und was Clubs daraus machen

Sebastian Rohloff
HUDDLE.sport
Nachname mit R
Maximilian Madeja
SLC Management
Nachname mit M
Tech-Park
Deutsch
false
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